Claiming our
Belgian roots.

In an increasingly globalized world, local consumption has become an act of citizenship. So it’s only natural that Lutosa, the largest fries brand in Belgium, wants to affirm its commitment to the country by striving to produce and process potatoes locally.

How to symbolize this better than by changing its name to Belviva, to assert that here in Belgium, we all are proud of our roots.
  • #Strategy
  • #Brand Creation
  • #Packaging
  • #Naming
  • #POS
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