With Delacre’s ambition of changing a national brand into the undisputed leader of the biscuit category, it’s not only territories they need to conquer, but moments.
The challenge in this case was to focus on Easter, a period culturally associated with chocolate eggs.

Our solution: the creation of a specific Easter range with new symbolic cookies to build strong legitimacy for Delacre Etoile.

• #Design
• #Packaging
• #Guidelines