Building strong

A challenger that wants to get into mass distribution must stand out through its unique positioning and storytelling.

When we were asked to work on the rebranding of an artisanal waffle factory we decided to highlight the traditional and authentic spirit that the main market players cannot claim, distilled in a strong logo and motto: Latour. Guardian of tradition.

  • #Strategy
  • #Brand Creation
  • #Packaging
  • #Naming
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