Be the bartender
of the day.
How to establish a position as an inescapable benchmark in the cocktails category?
Via strong co-branding between the two #1s in their respective categories – Schweppes Indian Tonic and Bombay Dry Gin – for the time of a unique moment: the International Gin & Tonic Day.
The action is supported by an unmistakable POS display present in all of the country’s leading retail stores.
- #Brand Creation
- #POS
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